Hidden Obvious Branding Campaign

Branded folders and notecards for distribution and use throughout the college
Created coordinating information sheets highlighting related research projects; used as templates for future materials
Created window cling sets as handouts for events and for internal use co-opting and displaying brand loyalty
Created a set of retractable banners to establish visual identity at events
Provided comprehensive brand guides, as well as templates for subsidiary communications creation throughout organization

Hidden Obvious Branding Campaign • 2015 – 2016
College-wide branding campaign for the College of Food, Agricultural and Natural Resource Sciences at the University of Minnesota. Won awards for campaign, design and writing categories in 2016 Maroon & Gold Awards from the Communicators Forum at the University of Minnesota.

Crafted each individual image in Photoshop combining multiple source photos, or in Illustrator for window clings and fact sheets. Implemented campaign across all media and created templates to ensure buy-in on new projects. Produced as employee of the college.

Hidden Obvious Branding Campaign

Work Samples